EASY JET (ONE BUDGET AIRLINE) Essay Example | Topics and Well Written Essays - 2500 words

EASY JET (ONE BUDGET AIRLINE) - Essay Example Porter's Generic Value Chain can be applied to examine the firm's ability to connect primary value chain activities with support services (Porter, 1998). Easy Jet has made use of both strategies to better advantage in marketing its products. Supplier power refers to the degree of freedom that suppliers have over the firm which buys supplies from them. Easy Jet in particular and the budget airline industry in general have to procure supplies from suppliers in the open market where rules of competition might threaten Easy Jet's own strategic objectives as well as others. For example customer care practices require a host of supplier networks to coordinate every aspect of the marketing process from the time of inquiry to the end of the journey. How Easy Jet would respond and how would the rest of the industry respond to all this, depend on a number of other variables such as the concentration ratios in the supplier industries, the availability of and the degree of dependency on credit, macro-economic variables, e.g. interest and business tax rates and a host of other factors. In the airline industry it's an unwritten rule that the aggregation of strategic supplier networks across a range of ancillary services - e.g. handli ng customers' inquiries to the seat allocation process - would benefit only those airlines which place their products in strategic sub-segments appropriately and immediately. Buyer poweBuyer power is perhaps the most effective force with far reaching consequences for the business that the company has to face. For instance customers of short haul budget airlines carry such weight in the decision making process of the individual airline to such an extent that they can drive prices down if they happen to boycott a certain airline or airlines on the ground that their services are below their expectations. Buyer power has also been studied in the budget airline market segment with reference to price and income elasticities of demand. The European no-frills low cost airline market segment is ruled by the same economic principles but its qualitative shift has brought about a highly articulate population of consumers whose demand for the product at a given time is determined not only by the price and

Education in appalachia Research Paper Example | Topics and Well Written Essays - 1250 words

Education in appalachia - Research Paper Example Appalachia’s economic traditions were formed by coal: the ordinary laborer is employed to an occupation s/he believed would be for a lifetime and is prepared and educated on the job (Fisher, 1993). Unfortunately, these occupations do no longer exist. Hence, the Appalachian people are being mandated to acquire their education prior to entering the workforce. People are being obliged to complete some form of education if they plan to get a job in the future (Powell, 2008). But economic progress is also being hampered by the dominant condition of education in the rural communities of Appalachia. Course Outcomes Outcome One: Demographic and Socioeconomic Status As the disparity in rates of poverty between the country and Appalachia was closing over the recent decades, the Appalachian people were coping with other parts of the country in relation to numbers of high school graduates (Ziliak, 2007). According to Ziliak (2007, 1), completion rates in high school grew by 50% between 19 79 and 1999 (see Appendix A) in Appalachian Kentucky, and current studies show that these developments resulted in the remarkable progress in per capita individual income of Kentucky over the recent decades. ... aduates in Appalachian Pennsylvania may somewhat explain the lower rate of poverty in Appalachia, the more depressed numbers of college graduates there perhaps somewhat clarifies the reason Appalachia’s average level of income is lower relative to the country (Powell, 2008). Even though the figures mentioned here is entirely exploratory, it indicates that continuous disparities in levels of educational achievement imply continuous disparities in levels of income (Ziliak, 2007), and hence rates of poverty. Outcome Two: Factors Influencing Education in Appalachia Earlier studies have demonstrated that the effects of the community in the condition of education in Appalachia are usually more subtle than the influences of the family. This appears to be the case for educational achievement in Appalachia: parents’ educational attainment and family poverty affected behaviors of achievement later on, as the community ceased to do so (Powell, 2008). Still, even though different i n terms of degree of influence on educational attainment in Appalachia, the family and community remain to be the two strongest systems impacting Appalachian education. Education is in fact greatly valued in Appalachia; however, local allegiance and family are usually prioritized. If the family requires help from its young adult, education could be hastily stopped for the sake of family obligations (Edwards, Asbury & Cox, 2006). If a specific job or profession may only be performed away from the immediate community, the family could thwart its realization. Outcome Three: The Interaction between the Family, Community, and Education Attainment of educational goals necessitates significant amount of social support, determination, and resources, and these should be given on a continuous and reliable way